Yú and the Moon

This project is for Yú Cosmetics which started is a fragrance brand. They represent the universe used in the traditional Chinese ancient poetic text. Our moon is a magical energy. Yú are the universe and the beauty of our lady moon.

Handcrafted in Silver Lake, California the brand is expanding and created a day and night facial serum. The logo and packaging design was inspired by the meaning of the name and the product itself.