Logo Design Process

Urbn Leaf’s philosophy believes in that life is too short to take everything too seriously, and that's why we've created a brand that's all about fun. Our logo features a vibrant blaze orange, pink and green in combination with bold, playful lettering in all the colors . The combination of these colors creates an eye-catching contrast that's impossible to ignore, which makes it high competitive on the selling shelf.

Urban: The typeface is fully customized. In terms to reflect the playfulness and casualty of the brand and still represent the idea of a natural leaf, the design has movement and nature inspired elements.

Natural: Curved Lines the introduce a sense of movement and energy, the lines used in the logo are often curved. These curves can be gentle and flowing, mimicking the organic flow of a leaf in the wind or the growth of a plant. The curves also add a dynamic and lively quality to the design, making it more visually appealing and engaging.

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URBN Leaf